Discover the types of content you should be posting on Instagram that will resonate with your audience and help amplify brand awareness.

Instagram has become a crucial platform for businesses to reach their target audience and increase brand awareness. With over 1 billion monthly active users, it’s no surprise that businesses are flocking to the platform to showcase their products, services, and overall brand. But with so much content being posted every day, how do you make your brand stand out and get noticed? Here are some sure-fire things to post on Instagram to increase brand awareness.

Behind-the-Scenes Content

Sharing behind-the-scenes content is a great way to humanize your brand and make it more relatable to your audience. This type of content allows your followers to see the hard work and effort that goes into creating your products or services. It also gives them a glimpse into the people behind the brand, which can help build trust and credibility.

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User-generated Content

User-generated content is a fantastic way to showcase your audience and their interactions with your brand. Encourage your followers to share their experiences, photos, or videos using your products or services. You can then repost their content on your page, giving them a shout-out and showing your appreciation for their support. Plus, this type of word-of-mouth marketing strategy is genius.

Inspirational or Motivational Quotes

Inspirational or motivational quotes can be a powerful tool for increasing brand awareness on most social networks. They can help to evoke positive emotions and inspire your audience to take action. Whether it’s a quote from a famous leader or a motivational message from your brand, this type of content can help to build a strong connection with your audience.

Interesting Statistics

Sharing interesting statistics related to your industry or brand can be a great way to engage your audience and increase brand awareness. These types of posts can help to demonstrate your expertise and establish your brand as a thought leader in your industry.

Timely or Current Events Posts

Stay on top of current events and share timely posts related to your industry or brand. Whether it’s a new product launch, a major industry event, or a trending topic, these types of posts can help to keep your audience engaged and informed.

Humorous Images or Videos

Humorous images or videos are a great way to lighten the mood and create a more personal connection with your audience. Whether it’s a funny meme or a humorous video, this type of content can help to build a more human and relatable brand.

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Compelling Drawings or Graphics

Compelling drawings or graphics can help to grab the attention of your audience and make your brand more memorable. These types of social media posts can be used to showcase products, share important messages, or simply add some visual interest to your page.

Content Promotions

Sharing promotions for your content, such as blog posts, e-books, or webinars, can help to drive traffic to your website and increase brand awareness. These types of posts can be a great way to showcase your expertise and provide value to your audience while building brand awareness.

Product Promotions

If you want to build awareness for a particular product, product promotions are a great way to drive sales. Whether it’s a special offer, a discount code, or a new product launch, these types of posts can help to generate interest in your products and services.

Compelling Videos, Reels, and Stories

Compelling videos, reels, and stories are a great way to engage your audience and increase brand awareness. These types of posts allow you to showcase your products or services in a more dynamic and interactive way, helping to build a stronger connection with your audience.

Hyperlapse Videos

Hyperlapse videos are a creative and eye-catching way to showcase your brand and products. They allow you to create time-lapse videos that showcase the creation process of your products or services, giving your audience a unique look into your brand.

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Fun, Lighthearted GIFs

Fun, lighthearted GIFs are a great way to inject some humor into your page and engage your audience. They can help to create a more lighthearted and approachable brand, making it more relatable to your audience.

Contests and Giveaways

Contests and giveaways are a great way to keep your brand top of mind and drive engagement. By offering a prize or incentive for participation, you can encourage your followers to engage with your page and share your content with their own followers.

Mosaics

Mosaics are a creative and visually appealing way to showcase your products or services. They allow you to combine multiple images into a single image, creating a unique and eye-catching post.

Asks to Tag a Friend

Asking your followers to tag a friend in your posts can help to increase reach and brand awareness and is a popular social media marketing technique. This type of post can encourage your followers to share your content with their own followers, increasing the visibility of your brand.

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Reposts from Your Employees

Reposting content from your employees can help to humanize your brand and show the people behind the scenes. This type of content can also showcase the passion and expertise of your employees, helping to build credibility and trust in your brand.

Cross-promotion of Another Social Media Account

Cross-promoting your brand on another social media platform can help to increase brand awareness and drive traffic to your Instagram page. By promoting your Instagram page on platforms such as Facebook, Twitter, or LinkedIn, you can reach a wider audience and drive more traffic to your page.

We’re Hiring

Sharing that you are hiring can help to demonstrate the growth and success of your brand. It also gives you the opportunity to showcase the culture and values of your brand, making it more attractive to potential candidates.

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In conclusion, there are a variety of sure-fire things to post on Instagram to increase brand awareness. From behind-the-scenes content to product promotions, and from inspirational quotes to hiring posts, there’s a type of content that will resonate with your audience and help to build your brand. Try out different types of content and see what resonates best with your audience. With the right strategy and approach, you can increase brand awareness and build a stronger connection with your audience on Instagram.

Advent Trinity Marketing Agency can help businesses increase brand awareness on social media through a strategic and data-driven approach. Our team of experts will analyze your target audience, competitor activity, and industry trends to develop a customized social media plan that effectively promotes your brand and drives engagement. From creating compelling content to running targeted ad campaigns, our agency will utilize the latest tools and techniques to maximize your brand’s reach on social media. 

Additionally, we’ll provide regular reporting and analysis to measure the success of our efforts and make adjustments as needed to ensure ongoing success. Let us help you increase brand awareness and drive results for your brand on social media.

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By Leslie Radford