ADVERTISING
There are many ways to attract customers with digital advertising. We do the research to see where your advertising dollars would do the most good for your business and customize a strategy to work for you. By tracking the data, we will keep you informed about your campaign and if we need to devise a new strategy. We specialize in PPC, social ads, and creating video ads for multiple platforms.
Pay-Per-Click
Search engine marketing is perhaps the most dependable type of digital advertising because it’s based on keywords that users are already looking for. Businesses can appear as the first and/or last few results on the first page thanks to PPC campaigns and advertisements. The top three results, as can be seen in the sample above, are all labeled as "Ads." Only when the link is clicked does the advertiser incur a fee. The bid that the company or advertiser places, as well as the quality and relevancy score by Google, determine the position and placement of the ad.
Social Media
Social media has become the biggest hub for digital advertising simply because of the large number of users and the ease of audience targeting. Paid social media advertising is essentially a native ad; they are created to take advantage of promoted posts and target audiences to connect with particular people. The social media network will mark them as "Sponsored" or "Advertisement." On social media sites, display, native, and video adverts are frequently used.
Video Ads
Before watching other videos on YouTube, Hulu, or Facebook, a video ad may appear. It may also be embedded as a native or display ad. Advertisers will have an easier time grabbing the attention of their audience because viewers can easily digest the content and learn more about the brand. Videos are frequently used to showcase new items, including how they appear and function.
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